At Bella Rugs ("we", "us", or "our"), we believe in being clear and open about how we collect and use data related to you. This Cookie Policy applies to any Bella Rugs product or service that links to this policy or incorporates it by reference. We use cookies and similar technologies (collectively referred to as "Cookies") to provide you with an optimal website experience, analyze our traffic, and personalize content and advertisements.

Specifically for our customers in the European Union (EU) and the European Economic Area (EEA), this policy is designed to comply with the General Data Protection Regulation (GDPR) and the ePrivacy Directive.

1. What are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They allow the website to recognize your device and remember your actions and preferences (such as login, language, font size, and other display preferences) over a period of time.

In addition to standard cookies, we may use other technologies such as pixels, web beacons, and local storage to achieve similar purposes.

2. How We Use Cookies

We use cookies for a variety of reasons detailed below. We categorize cookies into four main types:

2.1. Strictly Necessary Cookies

These cookies are essential for the operation of our website. They enable you to navigate the site and use its features, such as accessing secure areas, adding items to your shopping cart, and using e-billing services. Without these cookies, the services you have asked for cannot be provided. Consent is not required for strictly necessary cookies.

2.2. Functional Cookies

These cookies allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. They may also be used to provide services you have asked for such as watching a video or commenting on a blog.

2.3. Performance & Analytics Cookies

These cookies collect information about how visitors use our website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor specifically; all information is aggregated and therefore anonymous. We use this data to improve how our website works.

2.4. Targeting & Marketing Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks (such as Meta, Pinterest, or Google) with our permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers.

3. Third-Party Cookies & Tracking Technologies

Bella Rugs partners with third-party service providers to help us analyze site performance and deliver relevant marketing. Below is a detailed list of the key third-party providers we use, specifically regarding our marketing and analytics operations:

4. Data Transfer to Third Countries (USA)

Some of our third-party providers (including Google, Meta, Pinterest, and Klaviyo) are based in the United States. If you consent to the use of these cookies, your personal data (e.g., IP address, user behavior) may be transferred to the USA.

While we ensure that we have appropriate Data Processing Agreements (DPAs) in place, specifically leveraging Standard Contractual Clauses (SCCs) approved by the European Commission, users should be aware that the USA may not have the same level of data protection laws as the EU. By accepting our cookies via the Cookie Banner, you expressly consent to this transfer.

5. Managing Your Cookie Preferences

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

Browser Settings

In addition to our Consent Manager, you can set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

• Google Chrome
• Safari (Apple)
• Mozilla Firefox

6. Data Retention

We will only retain your personal data collected via cookies for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• Session Cookies: These expire immediately when you close your browser.
• Persistent Cookies: These remain on your device for a set period specified in the cookie (ranging from 30 days to 2 years depending on the provider).

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

8. Contact Us

If you have any questions about our use of cookies or other technologies, please contact us at: